What Are Bounce Rate and Good Rates?

Bounce Rate Definition

The bounce rate of a website is significant because it reveals how successfully — or, more crucially, how poorly — visitors engage with the information on that page or with the user experience as a whole.

When a visitor to your website views just one page and accomplishes nothing there before departing, the bounce rate is measured. More specifically, a website’s bounce rate gauges the quantity of visitors that leave a page without taking an action, like making a purchase, completing a form, or clicking a link.

It’s critical for marketers to comprehend bounce rate and how it affects your overall digital marketing strategy. A high bounce rate, for instance, may point to technical SEO problems, such as a delayed page load.

In this article, we’ll go over what constitutes a decent bounce rate and how to reduce it, which will boost your conversion rates and organic search results.

The ideal bounce rate is what?

Bounce Rate vs. Exit Rate
Tips for Decreased Bounce Rates

Utilize SEO to Reduce Bounce Rate
The ideal bounce rate is what?
You need to know the distinction between a high and low bounce rate in order to determine what is a decent bounce rate for your website.

A high bounce rate indicates that a visitor’s time spent on your site is brief; they only view one page before leaving. When a page‘s bounce rate is low, users are staying on it and using the links that are present.

A high bounce rate isn’t always a bad thing in terms of good versus bad. A good bounce rate and a bad bounce rate are relative phrases, and they can be defined differently based on several factors, including arbitrary ones. Google, for instance, claims that:

A high bounce rate is undesirable if visitors to your website must view more than one page in order for it to succeed. On the other side, a high bounce rate is quite acceptable if your website is a single-page one, like a blog, or if you provide other kinds of material where single-page sessions are expected.

Consider the structure of a website as another method to approach this. Take an online store as an example. For example, the homepage can have the greatest bounce rate of any page since you want people to stay on landing pages like product pages where they can make purchases.

How much of a bounce rate is considered to be acceptable?

Bounce rates between 56% and 70% are on the high side, though there may be a solid cause for this, while between 41% and 55% is what would be regarded as an average rate. The range of 26% to 40% would be considered ideal for bounce rates.

Using our Traffic Analytics Tool, which also displays a page‘s average visit time, page visits, and the total number of unique visitors, you can quickly determine a page‘s bounce rate.

Bounce Rate vs. Exit Rate


The word “exit rate” also frequently appears when discussing bounce rates. Because the two are fairly comparable, it might be difficult to understand the distinction between a bounce rate and an exit rate. The exit rate is the amount of users who leave a certain page, even if they did not initially arrive there, whereas the bounce rate is the number of single-engagement sessions a webpage has.

Therefore, a bounce occurs if a visitor to your site visits Page 1 before clicking the back button on their computer to return to the referring page. However, if they start on page 1, navigate to page 2, and then close their browser or switch to another website, it is seen as an exit. It cannot be said that they bounced because they went to a different page after leaving page 1. Page 2 cannot either because the user did not land on that page initially.

When it comes to analysis, a bounce may signify a lack of interest in a website, while a high exit rate may point to issues with conversion rate optimization (CRO). Even though someone visited more than one page on your website to demonstrate their interest, it’s likely that they will return to the search engine to discover the solution they need.

When using On Page SEO Checker


Tips for Decreased Bounce Rates
The following factors, among others, should be taken into account if you wish to reduce your bounce rate:

Slow page speed
Pop-ups
undesirable plug-ins
bad usability
improperly optimized title tags and meta descriptions
Technical issues such as blank pages
content of poor quality


Misconfigured Google Analytics setup
There are therefore many options available to you when trying to lower a bounce rate. Listed here are a few of the most significant ones:

Examine the Review Pages with the Most Exit Volumes
Search for the pages with the highest exit volumes in Google Analytics by going to Behavior > Site Content > Exit Pages. This will show you the pages on your website where visitors leave the most frequently and tell you if they arrived directly on an exit page or came from another page on your website. You can adjust your bounce rate with the aid of both types of information.

In-Page Analytics Review

Remember that you may quickly determine a page‘s bounce rate with our Traffic Analytics Tool, but if you want a more detailed analysis, you can also run the page through Google Analytics.

The “All Traffic” report also shows bounce rates for each source/medium pair, and the “Channels” report also shows bounce rates for each channel grouping. You may use the Optimize tool to test various iterations of your web pages after making changes to see which ones result in higher user engagement.

time on site check
You need to consider other indicators while analyzing your bounce rate data. A cross-comparison with time-on-site measures, for instance, is crucial. This might assist you in determining whether an issue only affects a specific page or the entire website. It is obvious that the material isn’t working if a blog page has a high bounce rate and a low time on site analytics.

Employ A/B testing
A/B testing is a terrific technique to evaluate the effectiveness of improvement strategies you’ve devised for your website. Page A and Page B, which both have a different design and call to action, could be two different sales pages for the same product (CTAs). When doing an A/B test, you would serve the first page to half of your visitors and the second to the other half. The outcomes ought to show which page keeps users on your website longer.

Prepare for Mobile
If a page loads slowly on a smartphone, it doesn’t matter how well designed the website is if the user has look elsewhere for the information they need.

Create Pages That Are Simple to Read
It’s not surprising that your page has a high bounce rate and a dense gray typeface. Increase the amount of white space on the page, use larger font sizes, break up information blocks with subheadings, and use short, skimmable paragraphs to make it more readable and engaging. Instead of Tolstoy, be more Hemingway.

While you can employ more than one, doing so too frequently can confuse or alienate users and cause ineffectiveness. It’s important to pay attention to the CTA’s placement on the page, color, content, and size. Apple, for instance, advises CTA buttons to be at least 44 pixels tall.

Adapt Your Meta Description

Aligning expectations might occasionally help reduce bounce rates. Bounce if your meta title, meta description, and page URL don’t align with the content you provide on a webpage! The meta description needs to include your targeted keywords. If the search results page meta description persuades someone to visit your page, you fulfill your promise, a successful page!

Select Keywords with High Traffic Value
Not just any keyword will do. Depending on what stage of the sales funnel you’re in driving traffic and building authority or trying to convert leads whose interest you’ve captured. The appropriate content is necessary if you select a keyword that attracts visitors to your website.

Utilize SEO to Reduce Bounce Rate

The bounce rate of your site is a crucial ranking component and a crucial measure to monitor.

The outcomes will generate fresh concepts for content, backlinks, strategy, user experience, and much more. By using them, you may turn increased bounce rates into happy squeals of excitement as you increase visitor engagement.

man in blue denim jacket facing turned on monitorThis post contains affiliate links.