Content Marketing Ideas
You must be able to tap into your imagination at any time to produce excellent content if you want to succeed as a content marketer. It doesn’t stop.
You must have the ability to constantly generate new ideas—or, as I like to say, to “live in idea mode”—so that you can consistently respond to the inquiries and issues of your audience.
But what do you do with your fantastic ideas once you get them? Where can you use them to wow readers and generate new leads or sales?
The majority of content marketers will either subconsciously file them away for later (worst idea) or write ideas down on a piece of paper (less horrible idea).
But within five minutes, you’ll probably forget that hidden thought.
Additionally, there are probably already 30 sticky note ideas on your desk, 15 of which will be misplaced or unintentionally thrown away.
Because of this, you truly need a better system.
How do you stay organized when you have to keep track of many ideas for your blog, landing sites, social media, PR, etc., and connect them all together somehow?
Why you should carefully monitor your thoughts with you content?
The vast amount of material that content marketers encounter provides them with a wealth of inspiration.
Tell me you can simply recall them all in your mind or maintain a running list.
Not at all.
Certainly not, and you shouldn’t.
Every time you get an idea, you should try to write it down:
The active heading or subject
The purpose of the material
A quick summary or overview of the content‘s organization (such as how to set up headers and subheadings in a blog post)
The call-to-action or next move for the material
You can’t hold all that in your brain when there are several dozen thoughts, unless you have eidetic memory. You would need that many for a quarter, or perhaps a month, or for content.
When you’re writing down this much information for each concept, it will get quite stressful to use many sticky notes or one lengthy running list.
You should arrange your content marketing ideas better for many reasons, in addition to being able to manage the sheer amount of ideas:
You may work with others on your content marketing team by using an organizing tool.
Planning your schedule is simpler when everything is recorded.
It makes sure you don’t forget or recall anything incorrectly.
The first step in organizing your content marketing is to choose an organization scheme. Then choose a procedure, apply it, and begin to organize.
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To subsequently refer to your content marketing ideas, it’s critical to keep exact records of them.
Choosing your personal organization system for your content
Since marketers’ lives must always be difficult, no one solution fits all content marketing teams.
Using the right tool or tool type will mostly rely on your own tastes and the way your team approaches the content development process.
Here are some inquiries that might assist you in making your tool selection:
How many persons must access the idea list and add to it?
The tools designed for one person’s procedures and those created for large teams vary significantly. You could wish to grant certain team members postings or give various colleagues varying degrees of access. Naturally, you must ensure that your tool supports it.
How often will ideas be added to your backlog?
Here again, your method might be quite different. While some individuals undertake significant brainstorming sessions once a month, others regularly contribute to their “idea journals.”
An important aspect of how you utilize an organizing tool overall is how often you’ll be utilizing it. Therefore, consider your login time.
What level of specificity do you wish to record?
A simple spreadsheet could be useful if you just want to write out a blog post or email subject line. However, it could get difficult if you also want to put down the title, target audience, associated campaigns, author, and a rough plan.
The more structure and expertise (in content marketing) an app needs, the more information you want to offer.
What additional resources does your group employ?
I really believe in making your stack as compact as possible. Use a tool designed for one of your current systems if it also serves your requirements for a new one.
Why teach your staff to use and remember to check yet another app when one they currently use does the same thing? so absurd
So, when you peruse this collection of various content arrangement strategies, direct from a Type A planning junkie, bear those inquiries in mind:
Type A methods for structuring your content marketing concepts (I should know)
A whiteboard or a notice board
Let’s get things going as simply as we can. unfilled white board Alternatively, a beige one if you decide on a bulletin board.
Whiteboards are a mainstay in offices because of their size, boldness, and distinctive squeak when dry erase markers are used to write on them. When you save your thoughts on a whiteboard, you generally won’t need to spend much money on new equipment.
Additionally, keeping a tangible list forces you to think about your thoughts since they are there in front of you.
Whiteboards do have certain limitations in terms of area, and since your data is saved locally and offline, they may not be as accessible for bigger teams.
Given the advantages and disadvantages, autonomous and cohesive in-house marketing teams will benefit most from maintaining their concept list on a whiteboard. where everyone may congregate in one location and generate fresh ideas to record, making the ideas you generate simply accessible to anybody.
It’s also ideal for content marketers who simply need to keep track of the most basic details about each concept or piece of content. A whiteboard can only accommodate so much information before you have to start again by erasing it.
Word docs or spreadsheets for content
The easiest digital approach, after whiteboards, is to maintain a running list of blog post ideas in a single spreadsheet or word document.
Once again, this is ideal for keeping track of the bare minimum of information, such as, say, a blog post idea and the author.
A straightforward running list seems like the perfect solution, but it may rapidly become crowded and intimidating.
For instance, it takes longer scrolling through to add a new concept the more details you provide for each idea. It might be challenging to identify duplicate or related concepts that should be consolidated into one due to the document’s abundance of information. And filtering and sorting? Good fortune.
Therefore, this kind of concept log works best when you have a small staff in addition to monitoring little quantities of information. A basic document’s lack of structure can quickly spiral out of hand if 10 individuals are weekly adding items to the list.
System for managing content
Most likely, you already use a content management system for your content marketing. Just use it for a few additional purposes as well. WordPress is the most popular CMS among marketers. A CMS’s primary goal is to simplify the process of publishing material.
However, they may also be used to organize and produce content. For instance, many authors begin new blog post drafts for fresh blog article ideas. More authors are now producing fresh material straight in a CMS as opposed to using a platform like Google Drive first.
You may utilize tools like WordPress plugins, content categories and tags, etc. to give it a little more order. The majority of CMS can very easily adapt to your current editing process.
For instance, when we record a post idea into CoSchedule (more on that below), it instantly generates a new draft. By doing so, we may also monitor and develop ideas inside of WordPress:
Professional marketing calendar
An advanced marketing calendar, like CoSchedule, or one that is integrated with sophisticated marketing tools, like HubSpot and Marketo, is the next step up from a basic CMS.
They may assist you in managing ongoing projects in addition to helping you plan out written and planned material. CoSchedule, for instance, includes spaces where unplanned content ideas may be placed:
CoSchedule Calendar
WordPress or a CMS only takes care of one aspect of true multichannel content marketing efforts. Blog articles and website pages may be handled by it, but what about social media updates, email marketing campaigns, etc.?
Not only your blog or website, but all of your channels need to have a record of your content ideas and development. Additionally, you need robust collaboration tools. They’re in these tools.
You may either choose an all-in-one suite for your content marketing or assemble a few solutions, as is the case with most management systems. The built-in calendar of the all-in-one suite would therefore be used for the first choice. You’d want one for the latter that interfaces with all of the content systems you use, including WordPress, Facebook, and Twitter.
Unrecorded thoughts are worthless for your content
Even the most amazing idea you’ve ever had might be rendered worthless in less than five minutes.
How? by forgetting about it and not recording it.
It happens much too often. Your next thought won’t strike you as great until you’ve given it some thought. You won’t know what possibilities you’re missing if you don’t record every thought.
And the better, the more ordered. Your notes and thoughts should be simple to refer to later.
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